“I wanted to let you know again how pleased I am with the logo you created for my company. It captured all of the elements that I was looking for in a very intuitive way. You seemed to know what I was thinking, but could not express myself.
Having never met you in person, I was initially anxious about working you. However, you were very accessible by email and phone, and timely with your responses. And being able to log onto your website and share your desktop with me made it so easy and enjoyable to work together in real time. You made it seem like we were in the same room!
I now proudly display my logo any way I can. If you are ever in NJ, please come and see!”
Matthew Riordan
Professional Physical Therapy & Training
Madison, New Jersey
Choose your logo wisely
Your logo is only one part (an important one) of your total branding efforts. It should bring you results, not just awards, it should relate to the product or service you are trying to introduce, (a simple point, yet missed by many). Your logo should:
Be clear and compelling.
Describe what your company does, what your service is about, and what your product offers.
It should fit seamlessly in the segment of the market that you’re trying to reach.
It should enhance your presence and separate you from the rest.
It should be used in a consistent way to help you establish a promise and an expectation of your services in the marketplace. Eventually, it should help build awareness, loyalty, and equity.
Logo samples, from top then left to right
1. State to State Movers company Logo design
2. Barcelona Lounge Bar, lounge. Logo design
3. Equity Home Solutions Real estate. Logo design
4. Merchant Fraud Squad Initiated by American Express to fight online fraud. Logo design
5. Cycle Sports Store and team. Logo design
6. The Deck Ribs, steaks restaurant on the deck. Logo design
7. ARTS Cable TV (ABC / Hearst) Logo design
8. First Rate Debt Relief Debt relief agency. Logo design
9. Professional Physical Therapy and Training (read testimonial on top of page) Logo design
10. Cinema 4 Logo design
11. Hearst Home Publishing Hearst publishing group. Logo design
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